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about david b gordon experience

experience

Brandalot, LLC. | President | Creative Director | Current Responsible for advancing the creative quality and development for clients from various industries including technology, telecommunications, sports and real estate. Direct integrated audience promotions including identity programs, websites, direct mail and email, printed collateral, advertising and exhibit and display design. Involved in hands on creative development from research and strategy through concept and delivery as well as managing development teams of copywriters, designers, programmers and vendors. Actively pursue new business and maintain client relationships with performance objectives relating to both quality of creative and company profitability. Anystream, Inc. | Creative Director | Brand Manager Develop and implement marketing strategy and brand positioning for the company and its products. Develop acquisition and retention programs with integrated collateral, web, event and direct email campaigns. Manage and grow brand awareness with both strategic planning and tactical implementation. Tactics include: establish and manage annual marketing plans; collect and analyze historical and industry data to determine acquisition and conversion strategies; conduct market and competitive research; lead designers, developers and copywriters in generating high-impact marketing communications; create and manage loyalty programs; develop and execute direct and partner promotions programs. iXL, Inc. | Vice President, Creative Services Acquire and retain customer relationships using direct and automated systems. Identify and plan capture strategy for future projects. Tactics include: identify and qualify leads; pursue and capture viable cross-discipline opportunities with targeted prospects. Manage customer relationships through contract negotiation and transition to the development team. Hands-on creative development combined with executive management responsibilities for 50+ employees and Creative Services operating budget. Image Communications, Inc. | Founder | Creative Director Build and manage a uniquely talented pool of resources for creative and technology development. Develop strategic and tactical plans to identify the products and solutions that enabled the creative group to build a leadership position in the market for integrated marketing services. Prepare and manage short- and long-term business plans, acquisition integration plans, employee growth and retention plans as well as market and product plans that built the business case and provided the framework to intelligently assess opportunities. Interact with customers and help to identify the market priorities, service offering strategies and the creative skills necessary to provide the best response to their individual requirements. Hands-on creative development experience combined with executive management responsibilities for 30+ employees and Creative Services operating budget. As an investor and board member of the Washington, D.C. based agency, all efforts focused on the delivery of online, offline and integrated marketing materials including Web sites, advertising, interactive applications and printed collateral. Helped to integrate acquisitions in the region and establish a global position and approach for Creative Services after Image Communications merged with iXL, Inc.. Education Virginia Commonwealth University, BFA, Communication Art & Design Georgia Institute of Technology, Project Management for Teams

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